What If In 2010 & 2011 I Could Teach You My Secret Strategies Of How To Identify & Bring In A Minimum of $25,000 More In Revenues (For a Relatively Small Fee) By Being Part of My Private Coaching Program AND If You DON'T Bring In At Least $25,000 In Revenue I'll Give You All Your Money Back?

(I'm holding a free tele-class to explain my "Coaching Program" on Tuesday, August 10, 2010 so if you're already interested in being on the phone call, go ahead and click on find new clients and register below.)

“Troy, How Do I Go About Building a Good System For Building Revenue and Profits For My Practice ?”

   I get asked this question a lot these days.  Worded another way, it's how do I consistently add revenues and profits and new accounting clients to keep my practice growing and profitable?  It’s one of the hardest things to do, especially for accountants.

   Why?  There are exceptions but as a group, we work better with numbers and statements than advertising and marketing our own business.  I was the same way.

   If you know my story you know about 10 years ago I struggled with finding new clients too.  I literally had 29¢ left in my checking account and was ready to go back into a corporate accounting job when I took a class, learned and implemented a "system" and then went on to build a $6,000,000+ practice.

But Troy, It’s Different Today Especially During Our Tough Economy

   Yeah, I often hear that when I talk to other accountants. And here’s what I tell them:

   In a tough economy, in a recession, in a credit crisis - whatever the business situation - people and companies will ALWAYS need accounting and tax services.

   Of course, in difficult times it’s natural for people and companies to tend to “stay with what they have” and avoid changing who their accountant or CPA is.  This hasn't stopped me from sitting down with potential new clients every week, learning about them and bringing them on as new clients (while my competition is trying to figure out what happened to the client that left them).

   It doesn't matter that the economy is tough or there are other accountants and CPA's right next door or down the road from you doing the same work you do.  Your job as a business owner is to evolve and grow with the changing environment in order to keep your practice running and growing.

   To compensate for the weak economy and beat your competition, you have to adapt to these market conditions in one of 3 ways.

One is to Adapt by Providing Potential Clients With More Services at the Same Cost Than They Are Paying Today OR The Same Services at a Lower Cost Than They Are Paying Today

   If you come to potential clients, asking them to test or try or switch to you instead of their current accountant and you’re offering the same services or same costs, you have little or NO CHANCE of winning their business.

   They think “why switch” or even bother thinking about it.  You had better offer something different or better or you’re wasting time talking to anyone.

   To overcome this way of thinking on the part of potential clients I've developed a menu of additional, complimentary, accounting related services individuals and businesses services are attracted to.  I've learned to offer these services to my clients in subtle yet effective ways that keep adding revenue to my practice.  You can and should be doing the same.

   If for some reason you can’t differentiate yourself in this way, the 2nd way to adapt is to...

Become Better at Approaching & Communicating (also known as MARKETING) The Services You DO Offer And The Advantages To The Potential Client of Hiring You Instead of Your Competition.

   You know that firm down the street that gets clients you can’t?

   They offer the same accounting, bookkeeping and tax services you do. They are no better than you but they always seem to pick up the bigger, better clients. Why?

   Because they are better at “marketing” than you are.  Maybe they have a “rainmaker” that seems to attract business.  Maybe they send out mailings and have live events and people calling businesses to set up appointments, stuff you’re not sure how to do yourself but it seems to attract new business.

   I'm not your typical rainmaker but I know how to build simple systems using simple tools to find and communicate with potential clients, so they see me as a business resource - not just a number crunching, bean counting, spreadsheet building quintessential "accountant". 

   I'm sure the other firms and CPAs in my area see my marketing and think "what is he doing"?  They don't "get marketing" and I do.  And as the saying goes, "in the land of the blind, the one-eyed man is king"!

   Well if you can’t figure out the marketing side of your business (I can help you do this if you register for the call below), the only other, 3rd and last way to differentiate yourself is to...

Find a Specific or Niche Type of Client That Is Relatively Abundant, Low Maintenance for You & Your Staff AND Is Affluent and Can Easily Afford Your Current (Or HIGHER) Fees For Your Services.

   It’s always easier to sell something to people with a lot of money than people who have little or no money. The same goes for companies and businesses.

   People with money and profitable businesses cooperate with you and your staff, they pay their bills and they don’t bitch and moan about your fees and their don’t start shopping around when the economy is bad, just to save a buck or two on their “accounting” costs.

   How do I know this?  Because I’m doing this right now with a particular niche market.  And I’m picking up these clients NATIONALLY (you should be able to pick them up locally).  And the fees I charge them on a monthly basis and what I will collect from them for the next 5-7 years (the bare minimum I expect them to be a client of mine) is in the TENS OF THOUSANDS of dollars for just ONE CLIENT.  If you find 7-8 of these clients you should easily will collect $25,000 in additional fees in 2010.

Which brings me back to the reason I emailed you in the first place...

What if you could do ALL THREE of these things.

1. Offer more VALUE to potential clients with more services at similar costs than they are paying today.

2. Be better at communicating or MARKETING your services, better than your competition is today and...

3. Find a better type of client that is either least affected by the current economy, is last affected by a recession or in some cases is NOT AFFECTED at all by the stock market and credit crisis.

   But this won't be just another typical call like I've done in the past.  I'm going to be VERY SELECTIVE about WHO I give access to, just to be on the call.  If you're thinking you're just register for the call, listen in and see if you can glean a good idea or two and then go back and apply it to your practice then you're missing the point.

Building Systems Is the Key To Growing Your Practice, Especially In A Poor Economy

I'm good at building SYSTEMS around the 3 differentiation points I just discussed.  You can't and won't get how to build a "system" on my 60 minute call.

1. On the call I'm going to talk specifically about my products and services that attract clients to my accounting practice. 

2. I'm going to explain my marketing and how I communicate to prospects and clients. 

3. I'm going to reveal the niche market I'm targeting that you can target for high value clients (and once you learn the SYSTEM for getting them, you can target other high value clients.

   But the real value you'll receive once you sign up for my private coaching program is BEING PART of the program for 12 months (starting June 1, 2010 through May 30, 2011) where I TEACH YOU HOW TO BUILD THE SYSTEMS AND USE THE TOOLS that support the activities, products, services and related items that will grow your practice.

   Because of all this and the level of information I'll be sharing I am not at all interested in having what we in the investing business called "plate lickers".  Plate lickers are people you invite to investment dinners where you talk about your services and then feed them a nice meal - and they come with absolutely no intention to invest with you but are ONLY there for the meal.

That's Why You Need To Fill Out An Application Just To Be On The Call

No Plate Lickers Allowed!!

   Another reason is I want to only work with ONE ACCOUNTANT or CPA in a particular city or region (if you live in a Top 20 city with a census population over half a million there's "room" for more than one person in your area but I'll explain that more on the call).

   And if you're serious about growing your practice, I don't want you on the call along with the CPA down the road from you.  No reason to literally give "them" any ideas so I'm protecting your practice in advance from any competition and that's why I'm being so selective about WHO is on the call in the first place.

   Plus in 2010, as my time grows more scarce, I only want to be working with other like-minded, self-motivated, action oriented people.  It's more fulfilling for me and the people I'm coaching to get better results when we're all pulling in the same direction.

And In The Actual Monthly Program I'm Not Just Going To Give You A Recipe For What To Do, I'm Going To Show You Exactly How The Sausage Is Made

   If you don't get the sausage metaphor, to use another analogy, I'm not going to just tell you what time it is - I'M GOING TO EXPLAIN & SHOW YOU HOW TO BUILD THE WATCH. 

I'm not going to just tell you that you need to go out and add more services so there are more reasons and opportunities for your clients to hire you for accounting related projects - I'm going to EXPLAIN HOW I DO IT AND SHOW YOU HOW TO MODEL AND DUPLICATE WHAT I'M DOING (because it works).

 

I'm not going to simply tell you that you need to learn to be a better marketer of your accounting practice, I'm going to SHOW YOU HOW I'M MARKETING MY ACCOUNTING PRACTICE, THE TOOLS I AM USING, and HOW TO EFFECTIVELY USE THESE TOOLS SO YOU CAN GET THE RESULTS I AM.

 

I'm not going to quickly tell you to find a better, more affluent type of client, I'M GOING TO PULL BACK THE CURTAIN IF YOU WILL AND TELL YOU SPECIFICALLY WHO I'M SUCCESSFULLY TARGETING SO YOU CAN GO OUT AND DO THE SAME IN YOUR LOCAL MARKET.

   This is ANOTHER BIG REASON why if you've gotten this far and you're SERIOUSLY INTERESTED in GROWING YOUR PRACTICE - you need to ACT NOW and not wait to register for the call.  There are specific instructions you need to follow.  Read the box below first and then Register for the conference call at the very bottom of the page if you UNDERSTAND the instructions (again below).

   Only if you are seriously interested in learning how to grow your practice by participating in a 12-MONTH LONG program where I personally teach you how to:

(1) build client generating systems,

(2) teach you how to communicate and market your services better than your competition and

(3) target a specific highly affluent customer market, that you can learn and then apply to other niche markets - then fill in your contact information below.

After you do, via email you will be immediately sent an application form to complete and fax back in.

You have exactly 24 hours from filling in your information below to fill out the application form and FAX it to our offices at 317-581-1812 to reserve a phone line on the conference call where I’ll explain the program.

   If you’re application comes back one-minute PAST the 24 hour time frame you miss your opportunity to be on the live call.  Why...

   Because I have so many accountants (in the thousands) in my database who have an interest in growing their practice I can’t afford to waste my time hand holding or trying to persuade anyone who isn’t already pre-motivated, action-oriented and deadline driven to initially explore this program.

If you are unsure about the 3 main elements of what I will be teaching in this program - DO NOT CALL ME!  

I'm Literally In & Out Of My Office For The Next 2 Weeks

If You Are Unsure About Anything - Go Back and Reread This Web Page!

   If you don’t initially understand what I’m going to be teaching you - then this program is probably NOT FOR YOU.

   And yes, after I explain the actual program, to participate will require a fee or investment on your part but it’s so small in comparison to what you’ll generate in client fees FROM YOUR FIRST CLIENT you’ll probably secretly think “why doesn’t Troy charge a lot more for this information, access and learning experience? I would have paid double or triple...”

   My web master tells me I’m running out of space on this web page so go ahead and fill in your contact information below and remember:

First Registered First Reviewed - snooze you lose!  So enter your information below NOW. Fill out your application for the call and fax it back fast.

 

If you take more than 24 hours TO FAX ME BACK, you’re out, don’t even fax it back it because you flunked the Action-Oriented and the Deadline Driven tests. 

 

If your application is reviewed and no one else from your city/MSA is already on the call, I’ll then personally send you the dial in details and private access code for the conference call.

   BE ON THE CALL ON On Tuesday, August 10, 2010 at 1:00 pm ET and register below to get started!

Register Here - Fill In Your Contact Information Below

a * denotes a Required field

Archer Investment Corporation w 9000 Keystone Crossing, Suite 630

Indianapolis, IN 46240 w 317-581-1776 w 317-581-1812 fax